Press Kit

Composite of three Captionista screenshots

Features — Pricing — Origin Story — About UsMediaContact

Product Overview

Captionista is a free app for quickly adding accurate subtitles and captions to videos for iPhone and iPads running iOS 15 or better.

Version 1.0 is released on August 30th, 2022

Using an entirely manual workflow without AI, it is designed to help people maximise impact and readability with full control of subtitle pacing and length.

How does it work? You type in all the text first, then tap to split the text at the right time while watching the video. This approach combines the splitting of text into subtitles with the timing in one action. The export runs all on your device in seconds using our high quality subtitle rendering.

The streamlined workflow is also great for adding text to social videos even if they don’t have audio or you don’t want to actually speak on the video.

Free users can use all the easy-to-read subtitle themes and colours. A Pro subscription option gives full control over styling and removal of the watermark on export and all future features.

The app works hard to help you get great results by warning of potential issues with your source video and subtitle text in Pre-flight Check, offering only coherent style options, and Smart Insets to avoid social app UI elements.

“🤔 No AI, you say?” — Yes, that’s right and we consider it a superpower of the UI design that you can subtitle so fast without it. There’s a ton of AI-based subtitling services out there, but we believe the best results come from manual subtitling which encourages looking more closely at the results.

We should care about the quality of subtitles out of respect for the content, and the people reading the subtitles; whether for accessibility, having the sound off on their devices, or because there is no speech in the video. We humans have real intelligence — we should use it!

Key Features

  • Script editor with video player, slow mode and skip controls for quickly typing the text to add to the video all at once.
  • Tap-Time in the unique timing editor where you tap on a word to split the text at the current video time.
  • Free-form editing automatically updates subtitles in the timing editor. Adjust timing, merge and re-split subtitles easily without affecting later subtitles.
  • Pre-flight Check warns about video size, quality and length issues for common social networks.
  • Smart Insets move subtitles to avoid the user interface of apps like TikTok and Instagram Reels.
  • High contrast, easy to read themes and colour schemes.
  • Looping video player makes it easy to keep reviewing progress.
  • Smart Zoom focuses in on just the subtitles in the video.
  • Warnings about reading speeds and subtitles that will not show in full.
  • Advanced Style editor with simple intelligent controls that work together to give great results every time.
  • Export without audio if the sound is not part of your final media.
  • Auto up-scale of low resolution videos up to 1080p for high quality subtitle text.
  • Option to scale down excessively high resolution videos down to 1080p for faster uploads.

Pricing

Captionista is free for all users with some style limitations and a video watermark on export.

The Pro subscription unlocks everything and removes the watermark for $4.49 per month or $21.99 per year.

We offer free subscriptions to activists from recognised groups in support of campaigning on climate change, reproductive and human rights, poverty, the Russian war on Ukraine and similar causes that are important to us. Contact us for details.

Origin Story

As a UK Green Party activist I (Marc Palmer) was adding subtitles to video posts in the 2019 General Election. Even the best available tools were impractical for getting fast, high quality results needed in political campaigns. Most had a slow UI for editing one subtitle at a time, and no good native options on iOS at all. I had to settle for a web-based product on my Mac.

Crafting good emotive subtitles needs human care for readability and timing. This led to the idea for Captionista’s unique workflow — combining splitting of text and timing with the current video position and “tap a word to split” gesture.

About Us

Montana Floss Co. Ltd. is a two-person indie app business based in Stroud, UK. Marc Palmer is a software engineer and product designer consulting on iOS projects for the last 10 years, and Mark Levy is an illustrator focusing on pop culture poster art and portraits. Together they designed and built Captionista starting in 2020.

Media

Download “all the things” as a .zip

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Screenshots framed — iPhone 13 Pro Max

Timeline editor
Script editor
Style — Themes
Style — Colour Schemes
Style — Text
Style — Layout
Style — Background
Timeline issues

Screenshots framed — iPad Pro 12.9”

Timeline editor
Script editor
Style — Themes
Style — Colour Schemes
Style — Text
Style — Layout
Style — Background
Timeline issues

Screenshots unframed — iPhone 13 Pro Max

Timeline editor
Script editor
Style — Themes
Style — Colour Schemes
Style — Text
Style — Layout
Style — Background
Timeline issues

Screenshots unframed — iPad Pro 12.9”

Timeline editor
Script editor
Style — Themes
Style — Colour Schemes
Style — Text
Style — Layout
Style — Background
Timeline issues

Release Details

App Store link:

Web site link: https://captionista.app

Company site link: https://montanafloss.co

You can follow Captionista on Twitter or Instagram.

Our company Montana Floss Co. is also on Twitter

Contact Details

If you require any further details please contact Marc Palmer marc@montanafloss.co.