Why it's so important to add captions to your social media posts

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Did you know that the majority of people watch social media videos with the sound off in public spaces? Maybe you have spent a lot of time creating videos that aren’t getting the engagement you had hoped for - well lack of captions could be the issue.

Adding captions increases interactions because people are more likely to spend at least a few more seconds reading the text than they otherwise would. This boosts engagement and makes algorithms more likely to feature your content. In fact according to a survey commissioned by Verizon, 80% of people are more likely to watch a video until the end if it contains captions.

The same survey showed around 70% of people watch videos with the sound off in public spaces, so you’ll be ruling out a huge section of the audience by not adding captions.

Inclusivity is often overlooked when promoting through social media so inaccurate auto-generated captions can make content confusing for not only those that are hard of hearing but any users that are watching without the sound.

In a time where spreading awareness of world issues is key, paying attention to the details and making sure information is correct and available to all that receive it is more important than ever.

Our subtitling app Captionista helps content creators make the most of the videos they’ve already spent hours preparing. Running videos through AI services and making endless corrections is not what anybody wants to be doing! Captionista makes it a simple process of entering the text once and splitting it in to captions on your iPhone or iPad.